Privacy Policy

Last updated: April 23, 2026

Denisa Praha operates this store and website, including all related information, content, features, tools, products and services, to provide you, the customer, with a personalized shopping experience (the “Services”). Denisa Praha uses the Shopify platform to enable us to provide you with these Services. This Privacy Policy describes how we collect, use and disclose your personal information when you visit the Services, use them, make a purchase or other transaction, or otherwise interact with us. In the event of a conflict between our Terms of Service and this Privacy Policy, this Policy will govern the collection, processing and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing the Services, you acknowledge that you have read this Policy and understand the collection, use, and disclosure of your information as described herein.

Personal data we collect or process

The term “personal data” means information that identifies you or another individual, or that can be reasonably associated with you. Personal data does not include anonymous or anonymized data. We collect the following categories of data:

• Contact information: name, address, billing address, delivery address, telephone number and email.

• Financial information: credit/debit card numbers, payment card information, transaction details, and payment receipts.

• Account information: username, password, security questions, and settings.

• Transaction information: items viewed, cart contents, wish list, purchases, returns or cancellations.

• Communication with us: information contained in customer support inquiries.

• Device information: browser data, network connection data, IP address and unique identifiers.

• Usage Information: data about how and when you interact with the Services.

Sources of personal data

• Directly from you: when creating an account, making a purchase or communicating.

• Automatically: through cookies and similar technologies.

• From service providers and partners: including Shopify and payment gateways.

How we use your personal information

• Providing and improving the Services: To fulfill orders, process payments, and personalize the shopping experience.

• Marketing and advertising: Sending promotional emails and displaying online advertisements based on your interests.

• Security and fraud prevention: To verify accounts and protect against illegal activity.

• Communicating with you: Providing customer support and maintaining the business relationship.

• Legal reasons: To comply with legal obligations and respond to legal processes.

How we disclose personal information

We may share your information with Shopify , IT service providers, payment processors, and carriers for contract performance purposes. We may also share your information with marketing partners in accordance with their own privacy policies.

Relationship with Shopify

The Services are hosted on the Shopify platform. The information you submit will be shared with Shopify and may be transferred to countries outside of your location. Learn more in the Shopify Consumer Privacy Policy .

Third-party websites

Our site may contain links to other sites. We are not responsible for their privacy policies. We recommend that you read them before visiting them.

Children's data

Our Services are not intended for children. We do not knowingly collect information from minors. If you are a parent and you become aware that your child has provided us with information, please contact us to have it deleted.

Data security and retention

No security is 100% impenetrable. We retain data for as long as necessary to administer your account, provide the Services, or comply with legal obligations.

Your rights and choices

Depending on where you live (within the EEA/CZ), you have the following rights:

• Right of access/information.

• Right to erasure.

• Right to repair.

• Right to portability.

• The right to object or restrict processing.

• Right to withdraw consent.

You can exercise your rights by contacting us at the email address below. We will not discriminate against you for exercising these rights.

Complaints

If you have any complaints, please contact us. You also have the right to contact your local data protection authority ( Office for Personal Data Protection - ÚOOÚ in the Czech Republic).

International transfers

Your data may be processed outside the EEA (e.g. in Canada or the US via Shopify). In such cases, we rely on approved mechanisms such as the European Commission's Standard Contractual Clauses.

Changes to this Policy

We may update this Policy from time to time. We will post the changes on this website and update the date in the header.

Contact

If you have any questions or want to exercise your rights, please contact us at: E-mail: podpora@denisapraha.cz. For the purposes of personal data protection laws, we are the controller of your personal data.